WHAT TO WEAR

1. Let’s meet up in advance for a clothing style consultation.

Find a particular outfit that fits well and coordinate the colors from that.  Usually mom/wife’s outfit is the one to springboard from.  Colors can be pulled out of one patterned outfit and allowing other family members to blend well with that outfit.

What makes you feel comfortable?
What’s your favorite look?
Where do you shop for clothes?
Whether you prefer an urban scenery, with alleyways and vintage walls or perhaps you are after a greener, wilder and more natural landscape.

2.  Multiple patterns will compete against each other for attention and draw attention away from the faces.  Find coordinating colors that work well together.  Be sure to dress for the weather if warm or cool.

As a rule, in this what to wear guide:

• Refrain from wearing any fluorescent colors and opt for primary colors instead, such as blue (navy or royal), red (maroon or brick) and yellow (mustard).
• Avoid colors that will blend with the landscape (such as green when shooting in natural green spaces) and use them instead as details (a bow tie or a hair accessory, some beads or a belt, pants suspenders or earrings etc.).
• Pick a main clothing article and 2 or 3 main colors, from where you can build together a photo theme and encourage you NOT to mix stripes with tweeds and plaids.
  Eg: Whether it’s the mother’s blue navy dress or the father’s coral beach pants, you can build everyone else’s wardrobe from there, harmonizing everything together. Make that much-desired item the starting point of your theme.

3.  Be sure to choose clothes that you feel good in.

Ladies shouldn’t be forced to wear a dress because it’s more feminine if they feel and look awesome in a pair of skinny jeans.  High heels can always be replaced with some comfy sandals or flat boots.  A well-fitted t-shirt will always look better on a man who never wears stylish shirts.

As a rule, your clothes should not only make you look good, but also feel good. Photos always reflect a state of spirit, everything else – outfits included – is just details that enhance it.

4. Dress appropriate for the context.

Dressing appropriately for the context could seem quite vague, but here’s what we suggest:

• Wearing casual clothes when photographing in nature, in a park, in a forest, on a lake shore, at the seaside etc;
• Going for more elegant clothes when photographing on the bustling city streets;
• Choosing clothes that won’t make you feel too hot or too cold;
• Wearing clothes that will give you a tailored look, even if it means choosing a smaller size than you normally do;
• Being prepared for any sudden weather change, putting together an outfit from several layers.

Layers, Layers, and More Layers — Layer your clothing and have texture to it.  It will add interest and warmth and dimension.

Layers are amazing. Not just because it allows you to add more colors, textures or patterns to your wardrobe, but also because they are versatile. If weather changes at the last minute, you can put extra layers on or take them off. Tights, boots, scarves, cardigans or slouchy hats work wonders.